-PRESS RELEASE- From 29 May to 1 June 2018, Barkley will be presenting its completely new look and feel at an international trade fair for tyres and wheels in Cologne: The Tire Cologne. This will be the ideal opportunity for the international audience to check out Barkley's new corporate identity. Naturally, the latest Barkley truck, agricultural and OTR tyres will also be on display.
New style but the same reliable tyres
Barkley's new corporate identity will be proudly presented in Hall 7.1, stand E-020, E-028. All Barkley communications have been given a completely new look and feel, with strong colours and a modern design, which includes a restyled website (barkley-tyres.com). Barkley's high-quality tyres have been proving themselves in Europe since 2014, so this is the perfect time to take the next step in the new Barkley brand concept. And this recognisable and powerful look will be presented during The Tire Cologne. Although an attractive price is important to customers, Barkley actually offers a lot more. The brand is able to distinguish itself when it comes to quality and a comprehensive range, as well as specialised knowledge, advice and service. Barkley offers retailers enough opportunities to be very competitive with their prices, meeting important needs within the market. Customers are able to choose from a wide range of top quality tyres for the truck, agricultural and earth-moving sectors; all at attractive prices. Naturally, an overview of available tyres will also be displayed at The Tire Cologne.
Unique: Barkley as in-house brand
Besides tyres, Barkley also recognises the importance of the overall brand concept. We will be pleased to explain this in greater detail at The Tire Cologne. Barkley is specifically looking for dealers who are interested in promoting Barkley as in-house brand for the agricultural, truck and earth-moving sectors. So if you opt for Barkley, you get more than the brand alone. Barkley gives dealers a real advantage because three sectors can sometimes be served by a single brand. In addition, because potential dealers are selected carefully, they have the opportunity to grow hand-in-hand with Barkley. Interested potential dealers can thus visit the stand to enquire about the possibilities.